Leadership Bios | Avery Dennison | Hanita
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Georges Gravanis
President, Label and Graphic Materials – Europe

Georges Gravanis is president of the Label and Graphic Materials business for Avery Dennison. He is currently based in The Netherlands.

Georges is responsible for managing the $4.5 billion global pressure-sensitive materials businesses comprised of Label and Packaging Materials, Graphics Solutions and Reflective Solutions.

He was elected to this position in April 2015 by the Board of Directors after serving as vice president and general manager of the Asia Pacific division of the Materials Group since August 2010. Prior to that, Georges held several leadership roles with Avery Dennison, including vice president of sales, Roll Materials Europe, from May 2006 to July 2010; vice president/general manager, Roll Materials Europe Southern Region, from March 2004 to April 2006; and general manager, Roll Materials France, from May 2003 to March 2004.

Before joining Avery Dennison, Georges held various business, manufacturing and product development positions in notable chemical companies across the UK, USA, France and Germany. He received his doctorate degree in polymer chemistry from Scientific University in Grenoble, France in 1986.

Hassan Rmaile
Vice President + General Manager, Global Graphics and Reflective Solutions; Vice President, Global Technology + Ventures

As Vice President and General manager for global Graphics and Reflectives Solutions, Hassan is responsible for both the short- and long-term financial and operating objectives of our Graphics Solutions and Reflective Solutions businesses. Together with his team, he drives overall vision and direction and a multi-year operating strategy to grow these businesses.

As Vice President Global Technology and Ventures, he is engaged directly in start-up opportunities and equity investments related to adjacent capabilities.

Hassan also oversees our extensive global R&D network and focuses on identifying new, disruptive applications while continuing to grow the performance and cost attractiveness of our core businesses.

Hassan started his career as a research associate with the Center for Materials Research & Technology (MARTECH) at Florida State University. After that, Hassan joined Hercules Incorporated in Wilmington, Delaware for 4 years between innovation and product management roles. Hassan then joined Ashland as part of the Hercules Incorporated acquisition in 2008. While at Ashland, Hassan served as vice president of strategic growth platforms in the company’s Specialty Ingredients commercial unit. He also led the integration of innovation & channel growth streams as part of the ISP acquisition by Ashland. Prior to that, he served in commercial roles of increasing responsibility, including global business unit director of consumer industries (Pharmaceuticals, Food and Personal Care) and prior to that as global industry manager, Pharmaceuticals, at Ashland Specialty Ingredients.

Prior to Avery Dennison, Hassan served as Vice President, Chief technology and Innovation Officer at H.B. Fuller from 2012 to 2016 leading HB Fuller's innovation & research centers around the globe and co-leading integration of several bolt-on acquisitions.

Hassan holds a bachelor's degree in chemistry from the American University of Beirut (Lebanon), an MBA in finance from the University of Delaware and a Ph.D. in chemistry from Florida State University. Hassan holds an executive leadership certificate from the University of Minnesota from 2013 and he also has served as a director for the Minnesota High Tech Association from 2012-2016.

Aviv Sotto

Business Director + General Manager

Aviv Sotto is responsible for strategic, operational and performance matters for Avery Dennison Hanita. Aviv joined our production floor in 1994, and has held a range of sales and managerial positions, most recently  director of our industrial films business unit.

Aviv holds a masters degree in business administration from Derby University.

Sergio Shmilovitch

Director of Marketing and Strategic Business Development

Sergio is responsible for corporate development, including venture capital investment in Israel.  He also leads our marketing programs.  Sergio joined Avery Dennison Hanita in 2014 as Head of Marketing and Business Development and held the role of Window Films Business Director prior to assuming his current role. Before joining Avery Dennison Hanita, Sergio served as a director for TASC Consulting & Capital. He earned his master’s in business administration from Tel Aviv University and a bachelors of economics (honors program) from the University of Haifa.

Shai Ben-Tovim

Director of  Engineering

Shai is responsible for the implementation of new technologies and equipment at our facilities. Since joining Avery Dennison Hanita in 1996, Shai has headed the R&D, technical, and operations departments.

He has a masters in business administration and bachelors in mechanical engineering from the Technion-Israel Institute of Technology.

Avi Amar
Director of Technology

Avi joined Avery Dennison Hanita in 2009 and is responsible for the development, sourcing and implementation of innovative technologies, as well our flexible electronics business. He previously worked in sales and marketing for several multinational electro-optics manufacturers. Avi holds both a masters in business administration and bachelors in physics  from the Technion - Israel Institute of Technology.

Noam Assael
Director, Window films Business Unit

Noam is responsible for implementing the ongoing work plans for our window films unit and for achieving its financial targets.  He joined Avery Dennison Hanita in 2016 as Senior Marketing Manager, having previously held senior managerial and business development positions at PwC Israel, Amraz and Chromagen. Noam holds a bachelors in economics and a masters in business administration from The Hebrew University of Jerusalem.